30 April 2021

Beko Introduces HarvestFresh Technology in Refrigerators

The past year has made us pay great attention to our health. Not only have we incorporated various routines to improve our hygiene to prevent sickness, but we have also paid special care to our workout routines and the food that we take. What we put in our body is such an underrated consideration. We have to make sure that we only consume fresh and healthy produce which can be time consuming and costly. Good thing there are new technologies introduced that would help us keep our food fresh for longer and nutrients in food intact.

Inspired by nature, powered by light, HarvestFresh is the innovative technology developed for Beko fridges. Intended to mimic the 24-hour sun cycle and natural sunlight, HarvestFresh uses three colors—green, blue and red. During the first four hours of the HarvestFresh cycle, the crisper lights will shine blue, mimicking dawn and the first light of day. This is followed by two hours of green light replicating midday and a six hours of red light imitating the more muted tones of dusk. The drawers will then turn dark for 12 hours to represent nighttime.

Proving the claim that this new technology could help fruits and vegetables stored in the refrigerator stay as nutritious as the day they were bought, Total Quality Assurance provider Intertek Laboratories has independently verified that Beko HarvestFresh preserves vitamins A and C, which are two key contributors to a healthy lifestyle, for up to five more days.

Beko HarvestFresh users

"We believe in creating technology that responds to the needs of consumers. With HarvestFresh, we are helping them eat healthy and vitamin-rich fruits and vegetables," said Gurhan Gunal, Country Manager of Beko Pilipinas Corporation.

Recently launched in the Philippines, HarvestFresh will be available in select Beko Refrigerator models. Beko, Europe's Europe's No. 1 Appliance Brand, provides technology solutions that helps empower consumers to live healthier. Their whitegoods include refrigerators, cookers, washing machines, ovens and vacuum cleaners.

HarvestFresh and Beko's other technologies are consistent with its mission of empowering the new generations to live healthier and providing accessible wellbeing for their consumers.

For more information, visit Beko Philippines’ Facebook page at facebook.com/bekoph.

XO, Mish


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