28 March 2015

Stylish Convenience at Your Fingertips: USOplus offers Fast, Functional, and Fashionable Products



Attendees during the USOako USOplus Media Launch were welcomed with more than a hundred pieces to choose from all available on USOplus.com.
Even the most ardent and self-proclaimed fashionistas will admit, practical and functional needs of real-world style trumps any runway or couture outfit. While style is a high priority for most women, it is sometimes compromised for tried and true basics. But what if women can have both?

Enter USOplus.com, the newest online shopping website to hit the Philippines. With the increase in demand of functional, yet fashionable pieces, USOplus is giving women access to a style for every story, delivered straight to their doorstop.

Technology has changed the way people interact with each other, and it has transformed the way they consume. E-commerce has been growing fast in the Asian market, with online shoppers embracing the new shopping trends.

The hair and make up station where guests were glammed up for their photo shoots.

With presence of over 19 years and 126 branches in the Philippines, the TID Group, a company originating from Taiwan, offering 3C (computer, consumer electronics, and communication) products, repair services, and digital music services, decided to invest in E-commerce. Together with the Taiwanese Online Business Crew, they are bringing www.USOplus.com to the Philippines. 

USOplus is a one-of-a-kind online shopping website that focuses on providing affordable, yet high quality clothing, accessories, bags, and shoes.  The brand approaches style with the idea of the customers wearing the outfit, and not the other way around. USOplus believes in clothing that allows you to take the spotlight. 

Fast Fashion & Multivariate Style

Guests were able to experience USOplus first hand with a fashion photo shoot with Joseph Pascual.

USOplus captures, in an instant, the way couture has taken itself to the streets – by transforming the whimsy of unwearable runway designs into efficient, but no less stylish, street wear. The brand offers a unique mix of handpicked Korean and Japanese styles, to provide an exceptional and unique shopping experience for every customer.

“We’re taking the guesswork out of style,” begins Ruby Hung, CEO of USOplus. “We’re giving fashion enthusiasts more options and convenience, straight from their fingertips to their front door.” 

In terms of look, the brand offers a collection that combines classic looks that will stand the test of time, ranging from casual to elegant, all with the right amount of edge to still make your outfit standout from the sea of ready-to-wear ensembles available in the market today. The staple pieces available on USOplus.com are not only trendy and comfortable, but also easy to incorporate into a variety of looks to help every person create the perfect wardrobe. 

Fair Prices & Good Quality

Hosting the launch was fashion and lifestyle blogger, Nicole Andersson.

USOplus carries the latest styles, from footwear to apparel, bags, and even accessories. The brand aims to be a one-stop-shop for all women’s fashion needs by making their collection of wearable and stylish products available online, with multi-delivery services that ensure everyone gets quality products in the most convenient way possible.

“It’s not enough to just provide a wide selection of items,” says Hung. “It’s about providing high-quality products that are priced fairly and shipped to you with a click of button. We want to make it easy for everyone who loves fashion to get these pieces into their wardrobes,” she adds.

The collections feature varying looks that will fit numerous aesthetics, but are still anchored on a style sensibility that is meant to stand the test of time. This does not only refer to designs that will weather changing fashion trends, but it also speaks of the quality of the different pieces. 

Fascinating Shopping Experience

Mr. Ni, Director of Taipei Economic and Cultural Office in the Philippines talked about Taiwan’s full support of USOplus’ expanding business. 

USOplus.com is easy to navigate. Products can easily be filtered by category, style, size, brand, color, or pricing. The ecommerce site guides consumers every step of the way, from choosing the payment method up to delivery type. 

Credit card purchases are a given where you can expect your purchases to be delivered to your door, but for a country who has yet to embrace the credit card purchasing system, there is also the option to have your items delivered right at your doorstep and pay cash upon delivery. Customers also have the option to pay online and pick up their purchases at the store, or simply swing by the shop and pay directly.

On stage toasting to USOplus were (L-R) Director of Taiwan Trade in Manila Mr. Lan, TID Group and USOplus President Mr. Wayne Chi, USOplus CEO Ms. Ruby Hung, Supervisor of Industry Development Augmentation Division in Taiwain Ms. Lai, and the event’s host Nicole Andersson.
USOplus upholds the ultimate shopping experience – beginning with the wide selection of fashionable and functional products – down to the simplicity with which you can pay for your purchases and have them delivered to you.

“It’s all about convenience—all within the context of functional but still perfectly stylish fashion,” ends Hung.

For more information on the TID Group, visit www.tidgroup.com. Stay updated with the latest trends and styles by visiting www.usoplus.com and www.facebook.com/usoplus.

XO, Mish


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26 March 2015

adidas Originals Superstar #Supercolor Pack – a collaboration with Pharrell Williams



A true superstar knows the importance of individuality. It’s not about following the pack, or telling someone else what to wear. You cannot impose a style on a superstar – nor a trend, or a color. This is the ethos behind the adidas Originals Supercolor release, which sees the iconic Superstar silhouette transformed via a spectrum of 50 different colorways. Pharrell Williams knows that the most empowering thing you can give a superstar is the freedom of expression. In collaboration with the creative and entertainer, the adidas Originals Supercolor Superstar pack offers a choice like never before.



“Supercolor is a celebration of equality through diversity. With 50 colours of the Superstar, everybody will be able to select his or her color. It is more diverse than any pack ever before and therefore it is more individual than any pack ever before”, says Pharrell of the release. “With every shoe treated exactly the same, all colors are equal. No matter what color you choose, you can be part of Supercolor. Choose your color.”

Supercolor will be available in the Philippines on March 27, 2015. For more information visit: www.adidas.com/supercolor

XO, Mish


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24 March 2015

Lazada.com.ph Celebrates its Third Year Anniversary with a 3-Day Shopping Extravaganza



Lazada Philippines, a part of Lazada Group which operates Southeast Asia’s number one online shopping and selling destination, is celebrating its third anniversary this month with three days of sales from 24 to 26 of March.

Lazada Group has seen rapid growth since its launch in March 2012. The company now has over 4,000 employees across the region and has raised approximately EUR 520 million in funding from leading sector specialists and investors including Temasek, Tesco, JP Morgan, Kinnevik and Rocket Internet, among others. 


In December 2014, Lazada Group’s GMV exceeded US$70 million, supported by the success of the month-long Online Revolution campaign which kicks off annually on 11 November. Its sites and mobile applications saw over 40 million unique visitors during the month of December. This performance is testament to the company’s focus on delivering an effortless, secure and reliable one-stop shopping experience for its customers.

Lazada Group’s growth is also a result of its rapid assortment expansion driven by its unique position to provide brands and merchants simple, fast and direct access to approximately 550 million consumers in six countries through one retail channel. The number of sellers on the marketplace platform, which now accounts for approximately 75% of overall sales, crossed 10,000 in December 2014.

Addressing the logistical challenges in the region, Lazada Group is investing heavily to develop its infrastructure. The company now has eight warehouses and a dedicated Lazada Express last mile delivery fleet with 50 hubs covering 80 cities. In addition, Lazada Group has partnered with 60 express transport and courier companies across the region to provide customers with quick and reliable delivery.

“We are delighted to be celebrating our third year of rapid growth this month. Looking ahead, Lazada will continue to focus on increasing its assortment range, expand our logistics infrastructure and payment solutions to further enhance the effortless shopping experience for our customers,” says Inanc Balci, Co-Founder and Chief Executive Officer of Lazada Philippines.

Lazada.com.ph has been growing in line with the group and received 18 million visits in December 2014. By continuing to focus on developing the marketplace platform to support brands and merchants, the company reached more than 1,600 sellers by the end February 2015, who were supported by 1500 employees.

Following the success of the Online Revolution campaign last 2014 and the Mobile Power Sale last February 2015, consumers can expect more from the upcoming birthday sales from 24 to 26 March. Simply log on to www.lazada.com.ph and on the Lazada Mobile App to get a chance to be part of the biggest birthday extravaganza from Lazada.com.ph.

Are you curious of what to expect during the 3-Day Birthday Shopping Extravaganza? Here are some hints:
  • 3 Days of Flash Deals on exciting products from 8:00 AM until 8:00 PM;
  • Announcement of Discount Vouchers for the Night Shoppers (12:01 AM – 7:59 PM);
  • Best-selling Items marked at its best prices;
  • Fun contests and games on the Lazada PH Facebook Fanpage;
  • Hot discounts and bundles available on the Lazada Mobile App


Inanc Balci added, “We thank our customers for their support and hope they will enjoy the birthday sale promotions as part of Lazada’s anniversary celebration.”

XO, Mish


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