02 September 2014

Marian Rivera, the New Face of HANA Shampoo



Hana Shampoo from the Japanese brand Shokubutsu; entered the Philippine hair care category late in 2013. The brand promotes healthy beauty and advocates that healthy hair is naturally beautiful hair. Harnessed from nature Hana believes that to achieve naturally beautiful hair one forgoes the use of products that provide quick fixes or artificial solutions.

Natural Beauty: Marian Rivera is the new face of HANA Shampoo

Marian Rivera wowed the whole country with her natural beauty when she first appeared on TV commercials in 2005. But her Spanish-Filipina stand out appeal soon led her to the doors of GMA, and that step propelled her to the stardom status we know of her today.

The 29-year-old primetime queen is now one of the most prominent faces in the industry, with TV shows, movies, and endorsements left and right.

Her appeal is amplified by her thousands of loyal fans and followers who takes every opportunity to show their support. Marian believes that without her fans, she wouldn’t be where she is today. That is why she takes every opportunity to reach out to her followers by personally talking or sending messages to them to ensure that they feel appreciated.

All natural: Just like HANA, Maria Rivera is 100% naturally beautiful

Without a doubt her natural beauty is one of her most significant asset, a beauty that supersedes any artificial modifications or filters. Which makes this collaboration with Hana Shampoo a perfect fit. Marian is the epitome of naturalness and beauty which the brand strongly represents. She is driven and passionate about her work, never letting negative press influence who she truly is; strengthen with each challenges she faces. It is no surprise she has a large fan base undeniably faithful to her. These are the traits Hana Shampoo believes Marian will bring to the brand.

With this promising union, Hana Shampoo foresees a fruitful partnership. One that is enduring and will stand the test of time; such as her beauty; such as nature.

Hana Shampoo – Healthy hair is naturally beautiful

XO, Mish


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30 August 2014

New music video celebrates OLX.ph’s growing Yesss, Yaman! Movement



Awaken your sluggish spirit with the new Yesss, Yaman! music video from OLX.ph, the biggest C2C buy and sell platform in the country. The promotional clip features a catchy jingle that tells sellers how to easily sell pre-loved items online: Halina at tayo'y magbenta. Sa OLX ka pumunta. Ang hindi na ginagamit, cellphone, TV o damit, ibenta na sa OLX!.

The new music video depicts the transformation of Barangay Matumal (sluggish) to Barangay OLX—a lively and self-motivated community where residents know how to declutter homes from unwanted stuff and earn extra cash from selling these things online. 

The new Yesss, Yaman! music video from OLX.ph features a catchy jingle that tells sellers how to easily sell pre-loved items online.

The music video reflects the growing popularity of selling pre-loved items on OLX.ph. Since its rebranding in March, the site has been getting an average of 25% new sellers and 10% more ad listings per month --  thanks, in part, to the success of the Yesss! Yaman! Movement, which has visited key barangays in the country to promote financial literacy and provide assistance to locals who want to sell used items online.

With the video’s release, OLX.ph managing director RJ David is positive that the Yesss, Yaman! Movement will be able to reach a larger audience and bring more people to sell their 2nd hand items online. “As what the video affirms, you don’t have to be a merchant to sell stuff on OLX because it’s for everyone. There are also buyers for almost anything you want to sell. So I urge you to sell the unused items that are only taking up space in your home. OLX them and say ‘yes’ to yaman!” says David.

Produced by OnMedia and directed by Jet Leyco, the Yesss, Yaman! music video will be shown online, on LCD screens inside office buildings, and on LED billboards across the country. You can also catch it on YouTube at http://youtube.com/olxph

XO, Mish


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29 August 2014

The Undefeated Online Marvels Take the Spotlight at Tatt Awards 2k14



Held at the SMX Convention Center last August 8, 2014, this year’s Tatt Awards recognized the masters of reinvention with their strong social media presence that shaped the online world. 

Tatt Awards 2014 Hosts Bianca Gonzalez and Drew Arellano
Cara Ison, Sandy Mu, Jayvee Chun, Wowie Fernando, John Funtanilla, Grace Calara, Joseph Co, New Tattoo VP for Nomadic Broadband Business Rey Guinoo and VP for Globe Platinum and Roaming Dong Ronquillo

From witty tweets to powerful blog entries and video posts, Tatt Awards heralds greatness online in 12 varying categories. With the guidance of 9 influential individuals making up the Tatt Council, alongside public that have voted online, Tatt Awards 2k14 finally place the spotlight on the following big winners:

Kimpoy Feliciano for The One
JaMich for YouTube Phenom Of The Year
Patrick Dee for Instagram Phenom Of The Year
Vice Ganda for Trending Twitter Phenom of the Year
Move.ph (Rappler) for Best Social Media Movement
YugaTech for Best Tech Blog
The Fat Kid Inside (Erwan Heusaff) for Best Fitness Blog
The Morning Rush for Best Podcast
Bamboo for Best Digital Music Artist
Mad House MNL for Best Lifestyle Blog
Tricia Gosingtian for Best Style Blog

Bamboo for Best Digital Music Artist
Tricia Gosingtian for Best Style Blog
Abe Olandres of YugaTech for Best Tech Blog

Alongside the regular categories, Tatt Awards 2014 also teamed up with leading broadsheet Philippine Star for the special award, Supreme Trendsetter of the Year. Deliberation and voting came down to two winners – Baby Zion, son of hottest celebrity couple Richard Gutierrez and Sarah Lahbati and popular TV personality Vice Ganda.

Richard Gutierrez, Sarah Lahbati and Vice Ganda for Supreme Trendsetter of the Year
Patrick Dee for Instagram Phenom Of The Year with Jim Paredes and Globe’s Gilbert Simpao
Kimpoy Feliciano for The One

“The exemplary contribution of the Tatt Awards winners to the online community is a true indication of inspiring individuals who continue to aim for greatness which Tattoo truly advocates even down to products and services.  Their immense passion to express themselves online gives us the motivation to continuously improve and provide the best tool for all customers to access the web and spark change.”, said Gilbert Simpao, SVP for Tattoo Broadband Business.

Move.ph (Rappler) for Best Social Media Movement
Chico Garcia of “The Morning Rush” for Best Podcast
Mad House MNL for Best Lifestyle Blog

Guests enjoyed exciting performances featuring unique collaborations from Bamboo, KZ Tandingan, DJ Mars Miranda, Philippine All Stars, Motherbass, Nicole Asencio, Kean Cipriano and Miggy Chavez.

Bianca Gonzalez and Drew Arellano, two of the most distinguished personalities in social media, hosted Tatt Awards this year. Truly a star- studded affair, present in the event were celebrities and society movers like Vice Ganda, Sarah Lahbati, Richard Gutierrez, Annabelle Rama, Eddie Gutierrez, Ellen Adarna, Jim Paredes, Rajo Laurel and Tim Yap.

Annabelle Rama, Eddie Gutierrez, Alexa Uichico, and Venice
Ellen Adarna

As the online mavericks continue their journey to greatness, Tatt Awards 2015 will surely be something to watch out for. 

View the winners of this year’s Tatt Awards at TattAwards2014.com. To know more about Tattoo’s latest mobile WiFi devices and tablet bundles, visit Tattoo.globe.com.ph, call 730-1010, or visit a Globe Store nearest you. 

XO, Mish


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