03 October 2015

Disney Baby Launches in the Philippines



I've always been particular with the products that Zack uses ever since he was a baby and up to now. Aside from products that fits my limited budget, I also consider these products' quality, safety in usage, and design. I am sure that every mom is faced with such decision. And I believe that all moms, especially those who are expecting moms and new moms, would be happy and excited to know that Disney has finally launched the new Disney Baby brand and range.

Disney Baby Launches in the Philippines
Adorable Minnie Mouse products for your little girls!

The Disney Baby brand and range is a collection of feel-good, unique products organized around key moments of the day including Dressing Baby, Mealtime, Playtime, and On-the-Go. The entire range of Disney licensed consumer products offering for expectant parents, new-borns and toddlers will now be available in the Philippines.

Disney Baby Launches in the Philippines
For the moms on-the-go, Disney Baby offers strollers with chic designs!

During an event held last week, me and my fellow mommy blogger friends were the first to witness the unveiling of such brand. We learned that Disney Baby aims to provide Filipino parents with quality products they need for creating magical moments right from the start, enhanced by the positive family-bonding and magical connection that only Disney brings. The range of products available spreads across nursery linens, feeding time, apparel, toys, bath-time and home ware.

Disney Baby Launches in the Philippines
Mommy Patty Laurel-Filart hosts the event

"With Disney Baby, families can connect and grow a special lasting bond with our stories and characters. Our unique emotional connection with Filipino families and kids differentiates Disney Baby, when compared to other baby brands as a trusted choice for expectant and new moms," says Veronica Cabalinan, Country Director, Retail and Licensing, The Walt Disney Company Philippines.

"The Disney Baby is a brand that parents can trust. It provides numerous gifting opportunities to the extended family and friends who want to share in the Disney magic," she adds.

Disney Baby Launches in the Philippines
Ms. Veronica Cabalinan, Country Director, Retail and Licensing, The Walt Disney Company Philippines

Disney is distinctly more design-led, particularly the apparel offering, featuring a contemporary color palette and beloved Disney characters and stories which parents and gift-givers recognize and treasure. The creative direction ensures ranges are coordinated with the emphasis on mixing and matching Disney character accents across ranges, especially within the nursery and home-ware collections. Characters which feature in the Disney Baby range at the launch include Mickey Mouse, Minnie Mouse and other Disney characters like Dumbo.

Disney Baby Launches in the Philippines
From feeding to apparel, Disney Baby offers anything and everything that moms will need.

New product collections include:

Mealtime - Baby's favorite time of the day! Mealtime can be messy, but using the right products can make it a breeze. Disney Baby's Mealtime range includes feeding bottles, tableware, booster seats and even transitional items like sippy cups and boosters.

Disney Baby Launches in the Philippines
The designs of these baby bottles and milk containers are irresistible!
Disney Baby Launches in the Philippines

Dressing Baby - Dressing baby is easy with the new collection of Disney Baby clothes. From bodysuits to adorable outfits, they all have the clothing your cuddly baby needs. 

Disney Baby Launches in the Philippines
Cute little socks for your baby's cute little feet!
Disney Baby Launches in the Philippines

Playtime - Make every moment fun and magical with Disney Baby's Playtime collection. You'll find everything you can imagine to bring oohs and awwws, including toys, plush, books, music, and activity gear to stimulate baby through every stage. 

Disney Baby Launches in the Philippines
If I had a baby girl, I'd definitely put on these adorable dresses on her!
Disney Baby Launches in the Philippines

On-the-Go - Take your little one on a trip, whether it's to the grocery store or the Disney parks! From strollers and diaper bags to toys to entertain baby, you'll have all the essentials for everything on-the-go. 

Disney Baby Launches in the Philippines
Disney Baby also offers a wide range of nursery and home-ware products.
Disney Baby Launches in the Philippines

For 90 years, Disney has been a leader in family time and togetherness and Disney Consumer Products has been licensing in the infant space since 1930's. Disney Baby launched in the United States in the early 2012 and since then has also opened dedicated Disney Baby stores throughout the US. 

Disney Baby Launches in the Philippines

In the Philippines, Disney Baby works with licensees including Ban Kee Trading, Hello Dolly, Polyfoam, MBC Clothing, Mirsael Sutus, Lamoiyan, Mothercare and Unicharm. There are plans to expand Disney Baby distribution across the Philippines and explore bespoke Disney Baby retail experiences that have been developed with the parents' shopping journey in mind.

For more details, please visit www.Disney.ph.

XO, Mish


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