09 May 2015

Making Scents: Downy Pays Tribute to Mothers on Mother’s Day



Mother's Day has indeed emerged into a worldwide celebration of how great mothers are. It was not until I become a mom myself that I realized how much sacrifice a mom could make for her kids. As the partner of mothers every day, Downy joins in the tribute to the mothers who work tirelessly day in and out for their family and whose love for their families is timeless.


In  a gathering of mothers hosted by Downy, Downy introduces a classic akin to a mother’s unwavering love and care – Timeless from the Parfum Collection. A mother's love is indeed timeless. It never goes out of style as it remains and grows over time. Age also does not affect the genuine love of a mother to her child. Having a baby at any age, one is faced with the same responsibilities and the amount of love of each mom to her child remains incomparable.  I am proud to represent  young, single moms in the said gathering.

Making Scents: Downy Pays Tribute to Mothers on Mother’s Day

“Just in time for Mother’s Day, we introduce new Downy Timeless, which represents a scent meant to evoke the sincerity and simplicity of unwavering, genuine love,” begins Deirdre de Padua, P&G Communications Manager.

“We wanted to provide a classic scent that mirrors how a mother’s love never goes out of style,” de Padua adds. Downy Timeless combines the playful notes of citrus fruits that hark back to memories of youth; the feminine scent of flowers reminiscent of femininity; and is mixed with a trace of musk and sandalwood, to evoke stability and calmness. 

Making Scents: Downy Pays Tribute to Mothers on Mother’s Day
Stephanie Zubiri-Crespi

Scent, it is often said, conjures memories more lucid than any other sense. In fact, babies know a mother’s scent before they are able to see their mothers.  So is it any surprise that the simple whiff of something familiar evokes so much emotion and nostalgia?

With the scent of your mother familiar to you practically since birth, trips down memory lane become more frequent as we near that 2nd Sunday of May. More than just familiar sights and sounds, many scents remind you of your mother – the aroma of her signature dish, the comforting smell of your blanket as she tucks you in at night, the scent of her dress as she hugs you tight.

Scents remind you of moments you can never forget – moments you shared with the woman who has always been and will continue to be by your side, your mother.

Making Scents: Downy Pays Tribute to Mothers on Mother’s Day
Guji Lorenzana

During the said event, we were treated to a wonderful lunch and was serenaded by Mr. Guji Lorenzana. There was also a surprise AVP presentation for some of the mothers present during the event. I was surprised and touched when I saw my mom holding a message for me in the presentation. Guests also celebrated how a mother’s love not only endures but also evolves over time. Her words and actions stay with her children forever, and affect the kind of parents her children may eventually be.

Event host Stephanie Zubiri-Crespi shares, “They say that you will only begin to understand how it is to be a parent, or in this case, a mother, once you have become one yourself. As a new mom, I had to figure out many things, and my mom was there to help me along the way. They say that you will only begin to understand how it is to be a mother once you become one yourself. Truly, how my mom raised me made me the mom I am today.”

Making Scents: Downy Pays Tribute to Mothers on Mother’s Day
Thank you for the wonderful lunch, mommy me-time, and advanced Mother's Day present, Downy! :)

This Mother’s Day, the best gift is creating new memories with your mother, celebrating the love that never goes out of style. And, to complement each sweet moment, never underestimate the power of Timeless scent.

Happy Mother's Day to all moms out there! :)

XO, Mish


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