10 December 2015

Walk To Share: Boardwalk Launches a Lifestyle of Giving

In pursuit of its vision to help reduce poverty through social entrepreneurship, Boardwalk recently launched Share, a fashion and lifestyle sub-brand with a social development platform.

An initiative of the Share Foundation by Boardwalk in partnership with Boardwalk Charity Foundation Incorporated, Share elevates fashion into a social development platform by allocating 25 per cent of each Share item sold for its business starter program. The program works with men and women from economically-challenged communities to help them gain capital and confidence, and enhance their skills and sensibilities to have a fair shot at business success.

With actress KC Concepcion and Gerard Garcia hosting, the event kicks off with a fashion show featuring celebrities and Share ambassadors Alden Richards, Janine Gutierrez, and Matteo Guidicelli dressed in fun, colourful and relaxed Share outfits, all stamped with Share’s iconic hand logo.  Designed in colourful variations, the logo is a reminder that every item bought enables buyers to do their share and help future entrepreneurs make their business dreams come true.

Hosts KC Concepcion and Gerard Garcia with Share Ambassador Alden Richards
Share Ambassador Matteo Guidicelli

Emphasizing that Share is a fashion-forward brand, the Walk to Share event also features Filipino fashion designer Avel Bacudio as the very first Sharecreator. Named as Asia’s most influential designer in 2014, Bacudio showcases his capsule collection Share x Avel, the first of Share’s collaboration series which will also feature co-creations with other Filipino designers in the future.

“It’s an honor to be with people who believe in us and this important program,” Ivan Madera, President of Share, says. “We hope to encourage and inspire more people to do their share.”

Share President, Ivan Madera

Boardwalk’s special launch for Share is truly an event that not only highlights the company’s fashion creativity, but also its commitment to do more for society.

Find out how you can share your way at http://share.ph.

XO, Mish

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