25 February 2015

Essilor launches the Seeing The World Better campaign



I started to wear prescription glasses when I was in my first year law proper, although I felt like there was a need to wear prescription glasses already as early as when I was in high school. Generally, my poor vision has something to do with my reading habits. Back then, I would read books while lying down under bad lighting. It became worse in law school when all I did everyday was to read books. I wasn't really excited with the thought of wearing glasses because I find it unattractive and hassle. I guess this negative idea people have with wearing glasses is what prevents them from having their visions corrected. During Essilor's launch of the Seeing the World Better campaign, I further learned the importance of healthy vision and vision correction as early as possible.

Piolo Pascual is Essilor’s brand ambassador for its Seeing The World Better campaign

Founded in 1972, Essilor is a worldwide leader in developing and manufacturing ophthalmic lenses, lens coatings and dispensary technologies. Premium eyeglass lenses from Essilor are the result of more than 150 years of advanced research, innovation and technology. A true leader in innovation, Essilor revolutionized the vision correction industry in 1959 with the invention of the world’s first progressive lens. The brand provides consumers and the eye care professionals with quality spectacle lenses, diagnostic tools, services and support in business. 

From design to manufacture, Essilor develops a wide range of lenses to protect and correct eyesight.  Its mission is to enable everyone in the world to see well using lenses tailored to their needs.  The company devotes 150 million euros a year on research and development to offer increasingly efficient products.   


 “Across the globe, 4 billion people need visual correction, and in the Philippines, over 20 million individuals need visual correction. As a leader, we feel it is our responsibility to do something to alleviate the situation and this is the reason we are doing this campaign,” said Dr. Emelita Roleda, Essilor general manager. 


“Essilor's ‘Seeing the World Better’ campaign is our company's way of helping the world see better by raising awareness about the importance of healthy vision and address the alarming number of visual impairment cases in the country. We also hope that through this campaign, Filipinos will start paying more attention to their eyes so they can see the world in a clearer and brighter view,” Dr. Roleda added.


Headlining the campaign is top actor Piolo Pascual who will appear in Essilor’s latest TVC and educational materials. A sportsman and a known health buff, Piolo believes prevention is the first step towards healthy vision.  “Good eye health is a serious matter because it is essential to performing practically all our daily tasks. Without good vision, we can only do so much and this limitation can stand in the way of achieving our goals.” 


To effectively raise awareness, Essilor launched its latest infomercial featuring brand ambassador Piolo Pascual performing various activities – swimming, reading, driving – and how good vision helps him accomplish these tasks effectively. The newest TV ad will air on March 1, at primetime slots on select cable channels. 

The campaign will drive three important messages: Prevention: Essilor lenses help prevent age-related eye diseases, 2) Protection: It also helps provide everyday protection from ultraviolet (UV) rays and harmful blue light 3) Correction: promote the initial purpose of Essilor which is to help correct eyesight.


Dr. Roleda cites the plethora of electronic devices that we are exposed to everyday, which emits harmful blue lights that damage the retina. “Repetitive exposure to blue light posts threat to our eyes. It may cause oxidative damage, and may be responsible for causing age-related macular degeneration, which can result to blindness.”   Wearing protective lenses like Crizal Prevencia, she adds, can do a lot in preventing the detrimental effects of harmful blue light. Crizal Prevencia is the only clear lens that selectively filters harmful blue light from gadgets, LED and UV light while letting through the healthy blue light.


Ultraviolet (UV) rays, on the other hand, contribute to the development of cataracts. Wearing Crizal Forte UV lenses can protect our eyes from these harmful rays. 

For those starting around age 40, our eyes can gradually lose the ability to focus on nearby objects; this is an unavoidable condition but it can be corrected, says Dr Roleda. “Essilor Varilux progressive lenses offer a smooth transition from distance vision through intermediate vision to near vision.  This means that instead of having just two different viewing zones (near and distant), like with bifocals, Varilux provides the most natural vision correction,” said Dr. Roleda.
 

Honestly, wearing glasses may be quite a hassle sometimes but it definitely helps a lot. I am able to see things clearer and I actually feel safer. No more headaches, too! I wish I started wearing glasses before my vision got poorer. The best thing about wearing glasses nowadays is that there are now more frames to choose from and lenses that would match your lifestyle. And that is what Essilor's wide range of products do for us. Don't forget to ask your eye doctor for Essilor lenses!

XO, Mish


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