01 June 2016

Ipanema Philippines launches new collection at Ipanema Perfect Pair event

Summer is definitely not over for Ipanema Philippines as it releases its newest collection in a romantic themed event held at Trinoma Mall. Three Ipanema summer styles were featured during the event: Sweet & Dainty, Sexy Chic, and Bold & Artsy. 

Ipanema Perfect Pair event

Each distinct Ipanema summer style was designed and is reflective of the different personas and tastes of Ipanema’s fun, fashionable wearers. “Ipanema knows that every wearer is unique,” shares ELRO Retail Corp. Head of Marketing Cecille Loretizo. “That is why for their newest collection, they’ve introduced three cool  and individual styles – all  designed to match different, free spirited personalities and identities.” 

DIY Floral Crown Making
Footspa station

The event started off with various fun activities such as Nail Art & Foot Spa, DIY Flower Crown & Foot sticker tattoo, and Make-up and Hair Styling. I would have probably have done everything if I have gone alone. Anyhow, I still enjoyed the music played during the event. Cool Ukelele artists led by Theobromine Band and Mang Pedring as well as Aia de Leon of Imago added to the summer romance feel.

Aia de Leon of Imago

The highlight of the event of course was the Ipanema pair contest with Gerald Anderson! Three chosen finalists – those who posted the best ‘selfeets’ in the online Facebook promo – took the runway in their Ipanema pairs and modeled down the catwalk with their masks to hide their identities. 

Gerald Anderson

The lucky winner of Ipanema Perfect Pair got the chance to spend an unforgettable kilig date with Gerald Anderson plus an exciting all-expense paid trip to the Shangri-La Mactan, Cebu! What a lucky girl!

Gerald Anderson photos from Mommy Jen!

To know more about Ipanema and their new collection, check out their Facebook page: https://www.facebook.com/IpanemaPhilippines.

XO, Mish



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