14 July 2014

Share A Coke, Share Happiness!

There's probably a million ways on how we could send good vibes to everyone and one of which is made possible by the geniuses from Coca-Cola Philippines. Coca-Cola has released here in the country the most popular Pinoy nicknames, terms of endearment, and group names on personalized Coca-Cola products for a more fun and personal way of sharing a Coke. In my opinion, just seeing those personalized cans and bottles can make someone smile, but sharing it with another can produce genuine happiness. This phenomenal campaign has now made people in more than 50 countries worldwide happy and I am definitely glad that it is now here in the Philippines!

Last Saturday, July 12, I experienced a fun afternoon as Coca-Cola invited people to Share A Coke with each other. What a perfect study break! Leading the celebration at the Mega Fashion Hall in SM Megamall was Jasmin Vinculado, Marketing Director of Coca-Cola Philippines, who also headed the first ever Share a Coke campaign in Australia. “We brought Share A Coke to the Philippines with one goal – to share happiness. Sharing a Coke is a simple yet fun and exciting way for us Filipinos to be able to show our appreciation to people who make us happy." she shares.

Ms. Jasmin Vinculado and Mr. Ben Chan

Among the event’s highlights was a celebration of the long-standing partnership between Coca-Cola and the country’s leading teen clothing brand Bench/. Staying true to the essence of Share a Coke, Vinculado, on behalf of Coca-Cola, shared a Coke with Ben Chan, Chairman and CEO of Bench to show the company’s appreciation for all the years they have worked together. 

It was indeed a fun-filled event as such was followed by a fashion show. Models clad in stylized Share a Coke shirts showcased their smiles and their personalized Coca-Cola bottles and cans on the catwalk. At the same time, they entertained and interacted with the co-models and guests alike by showing them the many ways of sharing a Coke. The reasons to share a Coke were just endless! 

Joseph Marco
Julia Montes
Enchong Dee

Coca-Cola Happiness Ambassadors Joseph Marco, Julia Montes, and Enchong Dee gave the audience a blast by sharing personalized Coke cans bearing terms of endearment “Crush,” “Hottie,” and “Love” to some unsuspecting guests. Too bad I didn't get one from them. :p

Enchong, Julia, and Joseph with Coca Cola and Bench executives

The message of the event was simple: Sharing a Coke is a simple yet personal way to show appreciation for people who make you happy. It inspired all attendees to show gratitude for even the small, everyday gestures that otherwise go unnoticed – like how your officemate “Jen” makes work more exciting, how your barkada serves as your second family, how your BFFs provide the best shoulder to lean on, how your kuya is always there to protect you, or how your ‘nay loves you unconditionally.

Showing our appreciation for other people’s simple gestures by sharing a Coke has never been more fun and exciting. The personalized Coke packs are available in sari-sari stores, convenience stores, groceries, supermarkets and even vending machines nationwide. You may also drop by Share a Coke booths in supermarkets, malls and schools to have your own personalized Coca-Cola printed in an instant.

Thank you Coca Cola for our personalized bottles! 

To know how you could get your own personalized bottles, please check out www.shareacoke.com.ph!

Visit the official accounts of Coca-Cola Philippines:
Facebook - https://www.facebook.com/CocaColaPhilippines
Twitter - https://twitter.com/CocaColaPH
Instagram - http://instagram.com/cocacolaph

XO, Mish

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