20 January 2016

TPB opens VPA 2016 with Color Manila Run



A colourful and energizing atmosphere filled the SM Mall of Asia grounds as over 10,000 local and foreign running enthusiasts welcomed 2016 with Color Manila Run. Supported by the Tourism Promotions Board (TPB), the running event was a great way to kick-off the Visit the Philippines Again (VPA) 2016 campaign.


Hosted by Sam YG and DJ Chloe, the event started with a warm-up led by Philippine Volcanoes’ Chris Everingham. Also joining the race were Yael Yuzon and wife Karylle, the running family of Coach Allen Ballester, and fitness advocate Kuya Kim Atienza. Participants were treated to other exciting activities such as Zorb and mechanical bull rides, culminating with a dance party. 


“We are pleased to support a creative, friendly race like the Color Manila Run as part of our VPA 2016 campaign. We hope that through this fun run, Filipinos and travellers – runners or non-runners – will see that races are more fun and enjoyable here in the Philippines,” says TPB Chief Operating Officer Domingo Ramon Enerio III.


This year, Color Manila Run will go to 12 different cities in Luzon, Visayas and Mindanao. The festive and vibrant run will also expand to Dubai and California, proof that this fun and unique Filipino event is indeed capturing the eyes of the global audience.


Aside from Color Manila Run, VPA 2016 will also highlight other local and international sporting events happening in the Philippines this year, which will surely excite both locals and foreign visitors. Among these events are Ironman 70.3 Asia-Pacific Championship, Asia-Pacific Taekwondo Invitational Championships, Asian Rugby Championships, Le Tour de Filipinas, and Asian Masters Fencing Championship

XO, Mish


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