29 June 2014

Wait... What? Solaire in the Sky?

Yes! You've read it correctly. Solaire Resort and Casino is set to fly the sky this year! As the Philippines’ premier integrated resort, we have come to know of Solaire's world class facilities - luxurious rooms, dining section, and casino area. And through a partnership with Air Asia, one of Asia’s leading and multi-awarded airlines in their category, this luxury destination casino resort will soar new heights. Solaire definitely raises the bar as it wraps its brightly colored livery on Air Asia’s popular Airbus A320. Can you just imagine how vibrant this orange and red livery would be up in the blue sky? This will surely make everyone lift their heads up!

Be the first one to fly with Solaire and Air Asia as their maiden flight is scheduled to embark this July. As a part of a breakthrough branding project in the Philippines, Solaire is the first-ever consumer brand in the country to fully wrap and brand a commercial airline. Curious how this collaboration was done? Here's a video of the #SkySolaire The Making:

Travel and tourism are elevated into the next level with this dynamic collaboration between Solaire and Air Asia as such represents another step forward in an on-going journey towards providing modern travel and leisure experiences for its customers. This partnership will facilitate more passenger and cargo traffic in both regional and domestic flights, and foster stronger trade, cultural and tourism ties within Asia. 
“This milestone is a key undertaking between two passionate brands with entrepreneurial and dynamic mindsets. This unprecedented branding project in the Philippines may be taken as a "leadership statement," which attests to Solaire's strong growth momentum in the industry. Yes we are again raising the bar; this time we're taking it to the skies.” says Donato Almeda, Board Director of Solaire Resort and Casino
As of the moment, Solaire’s brand colors are donned by just one airplane. But we'll definitely see more of these bright and vibrant liveries as nothing is stopping them from further rolling out this innovative wrap on additional aircrafts in the future with broader partnership arrangements. The campaign will continue until 2016 and it is envisioned that this high-impact ad in the sky will generate more hype and publicity as the partnership progresses.
Jasper Evangelista, Vice President of Brand & Marketing, Solaire Resort and Casino said, “This aircraft-branding campaign is a strategic branding initiative which would allow us to literally take our brand to greater heights. We have created amazing moments for our customers since Solaire launched last year, and now we’re aiming to further connect with our local & foreign guests and travellers by reinforcing our brand presence in the country’s airports. Sky Solaire will enable us to get immediate traction on this effort and even take it to a level all its own.” 
In-line with Solaire’s “Create Your Moments" campaign, which highlights Solaire as the perfect place to create unforgettable memories, this fitting partnership with AirAsia harmoniously evokes the key thrusts of customer service, hospitality, and excitement for both their industries. This marketing initiative is also primed to open up new revenue streams for both the integrated resort and the airline carrier. 
AirAsia Philippines Chairman Maan Hontiveros said, “AirAsia Philippines is a sociable and innovative brand. We also take pride on our collaborative nature. This new livery demonstrates our creative approach to partnerships and marketing opportunities especially with companies that support our vision to grow tourism. We are thrilled to carry Solaire’s brand in the sky and on the grounds at the airports here and abroad extending to as far as our destinations in Malaysia, China and Korea.” 
Solaire Resort is not merely a home away from home. The Solaire experience is stamped with an unparalleled brand of service style, world-renowned Philippine hospitality, top-of-class luxurious accommodations, diverse dining options and impressive gaming facilities, which have all contributed to the way people people view resort casinos in Manila. Many have opted to extend their stay at the resort, to have simply grown to embrace the aspirational and stress-free lifestyle offered to them at Solaire. Solaire Resort and Casino clearly offers the utmost experience of comfort, elegance and luxury in the Philippines right now.

For more information and reservations, please contact a travel professional or access the website at www.solaireresort.com.

I can't wait to fly with Solaire and Air Asia! This collaboration will definitely create numerous unforgetable flying memories and experiences. :)

XO, Mish

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