18 October 2013

Zalora Launches Its First In-House Label - EZRA

ZALORA, Asia’s leading online fashion destination, has announced its first in-house brand, EZRA will be available online this month. Designed as a capsule collection of womens and mens apparel and accessories, ZALORA has taken another step towards establishing itself at the forefront of online fashion in Asia.   

Available across the ZALORA site Asia-wide this month, EZRA will launch with a  womenswear collection featuring an exciting mix of fresh and up-to-the minute pieces. Incorporating fun and flirty designs for the girl who loves the frivolity of fashion to chic and cutting edge looks for the girl who likes to stand out from the crowd, EZRA is set to become a wardrobe staple for any fashion lover.

Harry Markl, ZALORA’s Regional Managing Director commented, “At Zalora, our goal is to constantly provide the Asian market with the simplest and most convenient  access to on-trend and affordable fashion. Creating an in-house label was an obvious next step for us as a company, and we have a team of incredibly talented, passionate and creative designers who have done a fantastic job on this first capsule collection.”  

Continued Markl, “By including EZRA in our already comprehensive stable of over 500 major local and international brands, we are providing our customers with something exclusive to our site. EZRA will be sold only on ZALORA throughout Asia, giving shoppers more choice when it comes to their online shopping experience. We are really excited to see the journey the EZRA brand will take from here.”

Drawing inspiration from the catwalk, celebrity looks and street style, EZRA’s collections will be continually updated to feature key seasonal trends. And coming soon, EZRA’s Men’s collections embrace a wide-range of trends from youthful street-style to a more refined sartorial look that allow any guy to experiment with an assortment of modern, global-inspired looks.

XO, Mish

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